Museums Today: What do we mean by impact?

Wednesday, October 19, 2022 – 6PM EDT

Visit The George Washington University Museum’s Vimeo page by clicking here to access this recorded session.

Considering international examples, Kit Matthew invites you to explore ways to more proactively and explicitly demonstrate and communicate the benefits of museums to communities. This discussion is grounded in Matthew’s 2021 book Fundraising for Impact In Libraries, Archives and Museums.

In today’s dynamic times, an external focus is essential to remain viable and relevant to both communities and funders of all types. This talk will explore how to re-orient planning, operations and fundraising towards a common language and practices drawn from philanthropy, community development and grassroots organizing. Matthew will also identify the differences between transactional outputs and transformative outcomes that shape expectations, processes and investments.

About the Museums Today Series

Each month during the academic year, museum leaders lead lively online discussions about critical issues in the field. This series is presented in partnership with The George Washington University Museums. Browse upcoming programs